“Innovation is change that unlocks new value.”

As a floor industry technology leader, Lauzon is pleased to announce that our revolutionary Pure Genius air-purifying smart hardwood floor has been rewarded by the industry’s best – NAHB, IIDEXCanada, Domotex & Green Builder.

Best of IBS Awards

At the 2015 International Builders’ Show (IBS) in Las Vegas, the National Association of Home Builders (NAHB) named Pure Genius the Best Green Building Product in its third annual Best of IBS Awards.

“With a record number of 400 product submissions, the competition for this year’s Best of IBS awards was fierce,” said Jerry Konter, NAHB’s 2014 Conventions and Meetings Committee Chair and a home builder from Savannah, Ga. “The 2015 winners represent the best and most innovative products on the market, and we are pleased to be able to honor them.”

Awards went to exhibitors whose products or lines feature a winning combination of design, functionality and innovation and provide maximum benefit to consumers and/or home builders.

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Bronze at the IIDEXCanada Innovation Awards

Pure Genius scored again at IIDEXCanada, winning the bronze Innovation Award in the Flooring category.

The IIDEXCanada Innovation Awards were established in 1984 by Interior Designers of Canada (IDC) and Informa Canada to celebrate the industry’s leading manufacturers and suppliers in the fields of design and architecture and recognize outstanding achievement in new product design for the built environment.

“Today’s products need to be competitive on many levels,” said lead judge, Michele Gunn. “The products awarded are not only well designed, they stand out for being sustainable and accessible, and for being created with the user’s well-being in mind. They are certain to succeed in the marketplace.”


Innovation is the recurrent theme at DOMOTEX, where an independent jury selected Lauzon’s exclusive Pure Genius technology as an outstanding innovation to be showcased in one of three special Innovations@DOMOTEX display areas

“New materials, creative solutions and impressive designs: that’s what we can expect at the Innovations@DOMOTEX 2015 event.” A jury of specialists led by the preeminent industrial designer Stefan Diez decided which products and design would be highlighted center stage at the world’s leading trade fair for floor coverings in Hannover.

Top 50 eco-friendly products 2015

Green Builder Media named Pure Genius to its annual list of the 50 hottest products available for today’s green homes.

Picked by the editors of Green Builder magazine, this year’s selections cross new thresholds of intelligence, efficiency, and materials innovation.

“Fifteen years into it, we can say with confidence that the 21st Century is a century of thresholds. Climate change is not just a distant threat; it’s happening now. The digital age is not just upon us, it’s actively transforming our lives,” says Green Builder editor-in-chief Matt Power.

“The products we’ve selected for our annual Hot 50 reflect this convergence, and show how new technologies are helping us respond to unprecedented challenges.”

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Innovation at Lauzon

“As a company built and focused on quality and innovation for more than 30 years, we’re proud to have been the first to bring revolutionary air-purifying technology to market and to see our innovative Pure Genius floors recognized by the industry”, says François Godbout, Innovation & Quality Director at Lauzon.

Pure Genius technology allows natural or artificial light to activate the titanium dioxide particles in the finish and transform them into an air-purifying agent. Pure Genius makes the air in your home up to 85% purer.

Lauzon Pure Genius Hardwood floorings

Pure Genius is included with our new AtlantisÉmira, Organik, and Authentik Series and all our perfectly milled Squared Edges hardwood floorings. It is also available as an option on most Lauzon Designer and Ambiance Collection hardwood floorings in velvet or pearl sheen.

Pure Genius on promotion

From August 1 to October 31, 2016, we’re offering $0,45 per Sq. Ft. OFF on all our Pure Genius hardwood floors. Check our promotions page for full details and conditions. This promotion is valid only at participating preferred Lauzon retailers in Canada and at participating retailers across the United States. Use our handy retailer locator to find a participating Lauzon retailer near you.

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Come visit our specialty flooring retailers across North America to see and touch our vast selection of Pure Genius air-purifying smart hardwood floors.

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